“Fallah,” is a new package launched by Mobily, the second biggest telecom operator in KSA. It targets young people range from 15 to 25 years old. It offers value-added services and benefits at a low-priced rated.

 The idea centered on creating a trendy platform for the young generation in KSA and provides them with areas of interests that matter them and most importantly values their individuality.

  Upon launching, it attracted a great number of young Saudis, both female and male as it offer the lowest minute rate on its prepaid packages in the Kingdom.